Air Freshener Market Share, Size, Structure, Demands, Challenges and Opportunities by 2022-2027

The IMARC Group provides extensive analysis of the air freshener industry covering the market trends, investment opportunities, growth trends, statistics, and industry prospects. The report offers a comprehensive analysis of the industry, which comprises insights on air freshener market size, share, trends, analysis, growth, demand, statistics, and overview. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. The market is segmented by size and region. The report provides an analysis of the key trends in each sub-segment of the market, along with forecasts at the global and regional level from 2022-2027. The report also includes competitive landscape of major key players in the industry along with emerging trends in the market.

Informed covered in the report:

  • Historical market data from 2016-2021
  • CAGR of the market during the forecast period 2022-2027
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the Keyword market size and its contribution to the parent market
  • Upcoming market trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on key players
  • Comprehensive details of factors that will challenge the growth of smart meters market key players

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The global air freshener market reached a value of US$ 9.07 Billion in 2020. Air fresheners are aerosol and liquid deodorizers used for masking and eliminating unpleasant odors. They are manufactured using glycol ethers, mineral oils and butoxyethanol. Air fresheners are also available in electric, candle and gel-based variants that consist of various disinfectants, adsorbents, surfactants, oxidizers, propellants and solvents. They are convenient to use and provide natural scent and freshness to the space. They also aid in neutralizing airborne pathogens, elevating the mood and facilitating relaxation. They are widely used in vestibules, automobiles, restrooms, hotel lobbies, foyers, residential and commercial complexes, hallways and medical facilities.

Air Freshener Market Trends:

The global air freshener market is primarily being driven by the rising concerns over indoor air quality among the masses. Consumers are widely adopting air fresheners at homes, offices and schools due to their ability to improve the ambience and provide a pleasant experience to the users. Moreover, the utilization of innovative dispersion technology and the development of product variants in a wide variety of fragrances, such as lemon, basil, lavender, sandalwood and orange rose, are providing a thrust to the market growth. Other factors, including the widespread product utilization in automobiles, along with shifting consumer preference toward luxurious lifestyle products, are anticipated to drive the market toward growth. Looking forward, IMARC Group expects the air freshener market to exhibit moderate growth during 2022-2027.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

  • California Scents (Energizer Holdings Inc)
  • Church & Dwight Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Limited (The Godrej Group)
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands
  • Procter & Gamble
  • Reckitt Benckiser Group plc.
  • C. Johnson & Son Inc.

Market Segmentation:

Product Type:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gels Air Fresheners
  • Candles Air Fresheners
  • Others


  • Residential
  • Corporate
  • Cars
  • Others

Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
  • Others


  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:
  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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