Five Proven Strategies for On-Page SEO
On-page SEO is the very practice of optimizing the elements on the web pages for SEO. It is a combination of technical and content SEO, and it revolves around optimizing individual pages. This practice also includes content, titles, links and anchor text. However, one has to strategize how all these elements work, and they also have to make sure that they work for people as well as search engines.
The whole narrative of On-page SEO has changed a lot since the beginnings of search engines, while some fundamentals have stayed the same. On-page SEO is a constant process and is one of the most fundamental parts of ensuring that your content exists on the search engine result pages.
Following are the five proven strategies for On-page SEO
1. Make Sure That Your NAP Maintains Consistency
NAP is the acronym for Name, Address and Phone number. These three elements are the small pieces of information that can make or break your local SEO strategy. It would also help if you ensured that these bits of information were displayed prominently on your site.
Consistency matters; hence it is essential to find the same potential customers and use the comparison to ensure accuracy. This also helps the crawlers and bots to connect the dots between the Google business profile and other citations through the web.
Following are some of the ways to improve your NAP
- Map out the details of your business.
- Proofread your NAP data properly.
- Update your NAP information on the website.
- Optimize your Google My Business Page.
- Use the local schema markup for your business.
- Audit and update the directories and listings for your business.
- Keep proper track of your social media.
- Manage your NAP well for multi-location business.
2. Spruce Up Your On-Page Content
The prevalent content on your site is an opportunity to show both the customers and the different search engines that you are the authority in your own area for the service you provide people. It includes specific details such as the landmarks and the street names you provide. You should also be able to clarify to the customers why your customers would need your service.
Following are some of the best ways to spruce up your on-page content
- Add a video banner
Video banners are the best way to convey your company’s story the most quickly and efficiently possible. The site visitors can also get an immediate feel for your brand before they even read the content on your website.
- Update your images
The images presented on your website paint a picture of your organization. The high-resolution images will give you the most accurate portrayal of your company’s culture and workspace.
The eCommerce businesses rely on high-quality images for selling their products as the customers are not able to try them in person.
- Add category icons
The category icons are great for highlighting your company’s offerings on your website’s homepage. It also encourages the visitors to explore the other pages and get to know your brand.
- Publish new blogs
Blogs are not only great for the customers, but they are also beneficial for your site’s SEO. There is new and exciting content that gives the visitors a good reason to visit your website.
You can write blogs on numerous topics. All the pages should be hyper-targeted and optimized for the specific location.
3. Optimize The Header Tags
We are no strangers to the very fact that header tags are essential for SEO. Use should implement best practices to use header tags. By creating local-based service pages, you can hit the nerve running. You can include the header tags in the following ways-
- Use header tags to provide structure
The header tags are the ones that provide structure and the context for your article. The header should give the reader a proper insight into the information they can glean from the paragraph.
- Break up blocks of text with subheadings
A scannable article is also readable. A readable article is much more likely to perform better in search engines. Google is the type of search engine that likes to reward user-friendly content. The article should be such that it should earn backlinks which is a ranking factor.
Many people make use of SEO Hobart which is a search query that is used by the businesses in Adelaide that want to grow their business online.
- Include keywords in your header tags
Header tags are the HTML tags that tell a browser what styling it should use to display a piece of text on the webpage. Like there are headings in the print content, the header tags are the ones that are used to introduce the content below them.
- Use header tags for providing structure
The header tags should provide structure and content for your article and each header should give the reader a proper insight into the information.
One should not just stuff the keywords into the header tags. Each keyword you put should blend in with the content properly.
4. Internal Linking
One can use the power of internal linking throughout the entire site for educating the customers as well as the search engines for serving the customers in the local area. The best thing one can do is to get creative and also add the widgets and lists. Internal linking is the one that connects one page of a website to a different page on the same website. Following are the three main purposes of internal linking-
- Aids in the website navigation.
- It defines the architecture and the hierarchy of your website.
- It also distributes the page authority and ranking power throughout the entire website.
The solid information and the powerful strategies for internal linking are very sophisticated. The basic theory behind internal linking strengthens the overall search-optimized value of the website. Inner linking provides the path for spiders and a tight-knit network of pages and posts.
One should create lots of internal links for having lots of internal pages. For that, you should have a killer content marketing strategy. A proper internal linking strategy with lots of content looks more like a web, but it is very useful. Appropriate keywords give you the direction you need for creating high-quality content. Your links should be such that they use anchor text.
Instead of pointing more links at the homepage, you should strengthen internal pages to boost the overall size of the SEO.
The links you use should be natural for the user to read. Internal linking is a phenomenon that requires a user-focused approach to adding value and information. The corollary benefit of internal linking is that it improves user engagement to a great extent on your site. When any user sees an informative link that matches the context of that particular content, they could click on an external link, and if that is an internal link, they become more involved in the website.
5. Local Business Schema
Schema markup could help the search engines have a better understanding of your site. The local business schema is the one that includes important and relevant information such as the address, social media accounts and reviews. These things give you a bit more control of the information you are putting out instead of relying on all the search engines to figure out the different resources on the internet.
Businesses who adopt the schema markup get rewarded with rich results in the search, and these results range from the product information and the ratings to the local business information and the information panels on the right-hand side of the screen.
For the local businesses, Google has created Local business listings. This local business listing is very much similar to Google My business. They have released this feature in the Schema Markup and Google has also added this ability to enter the appointment type information in Google My business.
Schema Markup is a strategic SEO strategy. Google allows the schema markup to explicitly understand what the content is about and it also helps the searchers serve them better.
Schema Markup results in quality traffic and improves your SEO and business metrics.
If you add the Schema Markup to your website, the search engine will mark information ‘searchable’ by the assistants and it results in your customers being able to search your content through voice as new visitors being able to reach you through the answer boxes, however, you should create the relevant content that answers all the questions your customers are asking you.
Wrapping Up
Following the best practises that Google has identified as directly influencing ranking variables on the page itself is known as on-page SEO. This is different from off-page SEO or link building, which can improve a site’s ranking by increasing the site’s overall authority.
It’s not always clear if these factors will benefit you. Some of these ranking variables are direct, while others are indirect. We have included five fantastic strategies that you might use to elevate your website.
