How to Increase the Web Traffic of Your Page or Blog
If you already have a website or a blog, you surely know what it costs to attract traffic. If you don’t have one, but you are thinking of creating one, believe me, it costs a lot, a lot.
That is why in this post, I am going to teach you 5 infallible techniques so that people start reaching your website or blog. These are the 5 techniques that I have learned over time and that I wish someone had taught me when I started my first blog.
Technique 1: Write, write and write without stopping
It falls under its own weight, right? In order for organic traffic to arrive, you need to create your website and then appear in the search results, and for this, you must write about the topics that your target audience is looking for. The more you write, the more searches you will cover, and consequently, the more likely you will be to get traffic from search engines.
Surely you have heard many times that content is king, so get to work, don’t leave it any longer, and start creating content today. You will see the traffic graph of your website or blog grow in a few weeks.
As I told you at the beginning of the post, getting traffic is a slow and expensive task, but the good news is that you set the pace at which your website or blog content grows. The more you post, the more traffic you will get, so I recommend that you set a posting period and schedule.
We at Plan A/B post every Monday, but maybe posting every week is too much for you. Nothing happens. Aim to write every two weeks or every three, or whatever allows you to do it with the periodicity you choose (remember, the more frequent, the better) and take it to the letter. An abandoned blog that hasn’t been updated for weeks or months gives a very bad image.
The moment you sit down to write should be just for that. If you have to stop to think about what to write, you will lose a lot of time, and in the end, that will result in an unfinished post and, probably, a week in which you do not publish anything.
The ideal thing to prevent this from happening is to be clear about the topics on which you are going to write your post at the moment you start to do so.
Prepare a publication calendar, sit down for a couple of hours and plan the posts that you will write in the coming months. And by planning, I mean specifying the specific topic that the post will deal with and the day it will be published.
In the following image, you can see what a month of the publication calendar of our blog looks like. If you look closely, you will see that each Monday contains the blog post that will be published with its title. In this way, the person who is responsible for writing it is clear about the topic and the day on which it should be published.
Get started may cost you some work, but don’t worry. I have prepared some ideas for you to develop topics for your posts.
Where to get post ideas
It is clear to you that it is very important to generate a lot of content, ok, but about what? Oh, how difficult it is to face the blank page, or in this case, the blank screen, right? Don’t worry, and I’m going to tell you some tricks so you can get great ideas for your tickets.
Blogs in your sector
Visit pages of your sector to get inspiration for the content you will write in yours. Be careful. Being inspired is not copying! You already know that Google penalizes duplicate content, so make sure your articles are 100% original. However, visiting blogs from your competition will help you to get ideas about topics, and you will also be able to see if someone has already published about topics that have occurred to you.
Answer the public
Answer the public is a search engine for ideas for your blog’s content. In it, you can enter a search term and get ideas for your posts in the form of questions, uses of words combined with prepositions, comparisons, and an alphabetical list full of keywords that may interest you. Carry out several searches with terms from your sector, and you will see that only with the ideas you get from this website you will have to write for months.
Another great place to get ideas for your posts is the Google search box. Yes, yes, the search engine. You may have noticed that when you start typing to perform a search, Google suggests phrases. It does this by using related searches that people have done before. Well, you can use the same to see what searches are carried out for your sector and thus get ideas to write.
Write a term related to the theme of your page and check which predictive results of those that appear can be worth writing about. Use two if a single word doesn’t come up with anything you find appealing to write about.
Pro tip: Combine the normal suggestions by putting an asterisk first. It will suggest searches containing words before and after the search term you use.
Technique 2: Research and optimize
If you thought that writing a post would end it, I’m sorry to inform you that this is not the case. Once you have written and published that article, Google will index it and start receiving visits, but your work does not end there. Thanks to Search Console, a free tool from Google, you will be able to know exactly how people are finding your article, in what position it appears, and how many clicks it receives.
With this information, you can optimize the content of your post and make it continue to rise in the results pages, translating this into visits to your website, that is, traffic.
Search Console Performance Report
The wonder I’m talking about is the Google Search Console performance report. But to be able to use it before, you have to implement this tool on your website if you don’t already have it. Read what Search Console is and how to install it to get it up and to run.
Once you have it ready, you should allow a few days for it to collect information.
After that, go in and click on the Performance option on the left bar. You’ll see a graph showing your page’s total impressions and clicks over the last 3 months (or since the time you installed Search Console on your page).
Technique 3: Create a community
Not only do the websites and blogs that populate the Internet live on organic traffic, but there are also other ways to get people to reach your page. That is by creating a community of people interested in your product or service, who connect with your values and with your style of doing things, and that takes care of getting your publications to more people.
It is essential that your project has a presence on social networks. Obviously, not in all of them, but in those where your target audience is. If you don’t make videos, it doesn’t make sense for you to have a YouTube channel. If your product or service is aimed at adults, you should not have a presence on a teen social network.
You must be clear that you must have an active presence wherever your potential clients are. Share content with them, including the posts you write on your blog and other resources that may interest them. Create videos, infographics, resources, and guides. Make them follow you and share your content. In this way, you will be able to reach more people and, therefore, bring more traffic to your website.
Email marketing is the medium with the highest conversion within digital marketing, so you are not interested in leaving it out of your strategy. Design an attractive lead magnet (hook) to get people who come to your website to leave their names and email to download it. With this, they will become part of your list within your email marketing platform, later being able to make recurring mailings and segmented by interests that will bring high-quality visits to your website.
Technique 4: Get Linked
Now that you have a lot of content, spend time optimizing it continuously, and have a community interested in what you write, it is time to get other pages or blogs to link to your content.
External links are a vitally important factor in improving the SEO positioning of your page or blog. For Google, the fact that other pages link to yours is a sign of authority. Interpret that your content is good enough that those people send their readers to see it. This is like in real life. Just as you wouldn’t recommend something you don’t think is good, Google understands that no one would link to poor-quality content.
How to know the authority of a domain
To find out the authority of a domain, you can create a free Moz account and install its bar, a Chrome extension that will tell you in real-time the authority of the websites you visit. Look for pages in your sector that have good authority and try to get them to link to your content. It will not only be good for the traffic that the link itself will bring but also for the little boost it will give to your SEO positioning.
Technique 5: Advertise
The last technique: advertise yourself. These four techniques that I just told you about are a wonderful way to increase your page’s traffic, but giving it a little help in the form of advertising campaigns on social networks will put an extra gear and increase your visits like foam. You have several alternatives to advertise your page: advertising on Facebook and Instagram, Google Ads, advertising on Twitter, and LinkedIn. Simply study where your target audience is and try to impact them there.
Facebook and Instagram Ads
The two leading social networks for some users. Without a doubt, advertising on Facebook and Instagram is worth it, and you will bring qualified traffic to your site for really low costs.
Google’s flagship advertising platform. The great advantage of Google Ads (before Google AdWords) is that you impact the user just at the moment he is looking for you. It is the only advertising platform that can do that, so for certain campaigns, it is the best option. However, the price can be quite high for certain keywords, so you have to know what you are doing, or your budget can get out of control.
The bird’s network also has its advertising platform. If you think your target audience is tweeting, it might be worth running some campaigns there. They are not as cheap as Facebook and Instagram, but they are affordable.
The most expensive network when it comes to advertising. If you are not really sure that your potential clients are on LinkedIn, I recommend that you do not use their advertising platform. On the other hand, being on such a specific social network can give you really good results if they are there.
As you can see, there are many techniques to get traffic for your website or blog. You just have to think creatively and, above all, create useful content for your potential visitors. The visits will grow without stopping with that and the techniques I just taught you. Go for it!