How To Optimise Your On-Site Clips For Video Marketing
Video content has become one of the most popular forms of media in the world. The form promotes communication and engagement and demands the attention of the viewers. Any marketing strategies should aim to accomplish these. It makes video content an essential addition to your marketing strategy as it can quickly achieve them.
Every brand should have videos on its website. It will allow the business to grow at a steady pace. Incorporating video content into the marketing strategies will further bolster the growth by spreading brand awareness and increasing sales. However, simply adding videos to your website will not cut it. You need to ensure that your video has appropriate quality content to attract many customers. We will talk about how to optimise your on-site clips for maximum yield:
Be Succinct
Your on-site clips will be one of the most important driving factors for your sales. This is because, more often than not, it will be the first impression visitors will have of your brand. To have the best quality video ensure you are succinct. If you feel that you have too much to say and a two-minute video will not be enough, condense it. Create a second, elongated video on the topic where you can talk about all the points needed. However, it should never be the first video on your site.
Have you ever felt bored and left the website because it took too long to load? Another reason to not keep long videos on your site is that it takes extra time to load. It makes visitors feel annoyed and leave with a wrong impression of your brand. You must cut down your video to minimise the time taken for your video to load. For this, you can use a simple video editing tool like video trimmer to trim redundant bits. Shorter videos also help rank your website higher in search results. The algorithm that controls the order content is known as SEO or Search Engine Optimization. It scans through your website’s content and other variables to rank them. The higher your ranking is, the more exposure your brand will receive, and shorter videos can considerably increase your rank.
Mobile Users & Pause Buttons
Not everyone is using or has a computer device. Most of the world population today only have smartphones on which they browse the internet. Taking this into consideration, create videos that will be easy for fellow mobile users to watch. If not, you are excluding a large portion of your potential customers. This will annoy them, and the video will have little to no effect on them.
Many people may not want to watch your video. Perhaps they are in a hurry, disabling them to watch the video right now. Even if your video is on auto-play mode, ensure there is a pause option. Forcing visitors to watch your videos will incentivise them to not purchase from your brand.
Have Closed Captions
This is a tip for your on-site pages and video creation in general. It is always good to have subtitles on your videos. It will allow you to broaden your audience reach. This is because many people may be in quiet environments, have hearing impairments, or have difficulty understanding the language being spoken. Subtitles allow you to include all of these unique individuals.
Perhaps the video trimmer you use can help create subtitles for you automatically. You can opt to use them to get the job done with little to no effort and in seconds. You may even add a video transcript at the end of the page. This will allow people who are unable to watch the video to know the content of the video. It will only increase the attractiveness of your website, and the accommodation will give visitors a good impression of your brand.
Adding transcripts of the video will again help boost SEO rankings. Unfortunately, SEO has not been developed to scan the contents of videos yet. Hence, even if keywords were used in the video, it cannot pick them up. Transcripts will allow the SEO to know that your website discusses the keywords. It will further push your page to the top of the search results.
Do Not Attach the Video to the Top
As we have mentioned earlier, videos take longer to load. Putting your video on the extreme top of your web pages prevents people from interacting with the other content as the video is loading. We suggest you add other content towards the top, perhaps some textual content to provide an introduction to your page. As one is reading through the page, they can come across the video and watch a more engaging mode of content.
Try to keep your video on the upper one-third of the web pages. It will bring you the most benefit as it is neither wasting the visitor’s time when loading nor is it way below that most of your webpage visitors will leave without being aware of the video existing. Your job is to spread awareness of the video while ensuring the users have the best experience possible.
Be Clear
This is both in terms of the video resolution and scripts. One must be crystal clear so that the viewer knows exactly what the video is trying to convey. Videos that have a confusing objective often upset the audience. It also leads to a misunderstanding that can be detrimental to your brand.
When creating a video, your video resolution and audio quality should be the best they can be. Having these enhances the viewer experience of the video. It allows the viewers to see and hear what the video consists of.
Conclusion
Video content has been revolutionary for the technology and marketing world. It allows brands to connect and communicate with their customers more effectively. Textual and other forms of content often create many misunderstandings. These have proved to be harmful to the brand’s reputation. Hence, create videos for your website following these few steps. Use your video trimmer rigorously to edit your videos easily. This will assist your brand in its journey of growth.
