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10 weeks in LinkedIn’s Creator Accelerator
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10 weeks in LinkedIn’s Creator Accelerator 

LinkedIn’s Creator Accelerator Program was announced last fall. This program is incubator-style and offers participants a 10-week program that allows them to bring new ideas and visions into life, increase their audience and interact with the LinkedIn community.

Applications for the program were closed on October 12th at 11:59 pm. My application was submitted at 11:56 pm. I received an error message saying that there was another section to complete. With over 20,000 applicants and only 100 slots available, my children were begging for snacks, I knew it was going to be a challenging task. There was no need to talk about interesting angles or fancy words. I simply talked about the value that I would offer if I was accepted.

“Through my content I’m going help people scale up their businesses, save time, and have more chances to enjoy the people, experiences, and people that matter most.”

It was a great opportunity to remind you to connect with me on LinkedIn. Although I originally intended to only share my key takeaways but I realized that I should also include the lessons learned from other Newchip Accelerator Creator Program members (CAP).

Here are the lessons we have learned.

1. Don’t count likes or comments. Instead, build relationships and create opportunities.

Hannah Tran, a content specialist, is passionate about sharing mindful movement and workouts with the world via social media. When asked what her top takeaways were from the program, she said that “Hard work will never go unnoticed”. This is important because content builds relationships. However, it can be easy to feel that nobody is listening when you get very little engagement on some of your posts. If you are only interested in how many people like your posts, you will not be able make deep connections through your content.

A knock-knock joke can make anyone viral. Writing content that is relevant to your audience will be more effective. Be open to having conversations and building relationships. Your hard work won’t go unnoticed

2. Video content creation is easier than you think.

Video is a great tool to build a deeper relationship with your audience. You can create high-quality, edited content with no-code tools like Descript and Canva. You don’t know what to say? Answer the questions your audience asks. This will allow you to showcase your expertise and personality.

Tell a story about your niche. This example shows how a typo resulted in a 6X increase in revenue from a project.

Many people feel a little uneasy when they first start out. I was always afraid and angry. But, there is only one way to improve: get those reps in.

3. You can’t speak to everyone if you don’t speak to them all.

While it might be tempting to focus on broad categories, the maxim “The riches are found in the niches” applies to content creation. Cory Connors, a sustainable packaging consultant and podcast host is acutely aware of this fact and shared the following advice: “Adding value and supporting other people is the key to success.” Do not talk down to people. Instead, engage in a conversation and share your ideas.

A question is a great way to spark a conversation. A percentage of your network will see your comment if someone replies to it. This could increase the number of people who are interested in your post. Be sure to reply to all comments as quickly as possible. This will allow you to continue the conversation, which can lead to new knowledge and connections.

4. To create, you must eat.

If you don’t have new information to share, it’s impossible for conversations to be started. Boredom will eventually strike everyone, even yourself.

Grace Gong writes content to help people without the “right network” get advice from tech professionals on their career development. She shares her method for staying current with the latest trends. “I forced myself every morning to read crypto news so that I could create summaries for others to read.” Because of all the information I’ve consumed, I gained a lot of knowledge.

Some of the most brightest people I know often quote another source or person. You don’t have to find and share relevant information to become a thought leader if you want to be considered a thought-leader.

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5. Learn and test, then again

Digital marketers will tell you that “test and learning” is a common way to create effective marketing programs. You’ll often need to test with large budgets, and learn if you expect anything in return. LinkedIn offers a unique opportunity to post. Test your content for free and learn from it to create better content. click here

Christian Peverelli assists non-technical entrepreneurs to launch their online businesses. He was surprised to discover that spending more time creating content does not necessarily result in better content. He shared, “Experiment in different content formats. Sometimes, content that takes more than two days to create performs better than just two lines of text and one picture. Try different things and take a look at the data.

An experiment’s purpose is to help you learn. Even if you fail, there are still lessons to be learned and ways to improve.

6. To grow your audience, you must give

I often repeat the phrase “You must provide value in return for your audience’s attention.” Zander VanGogh, LinkedIn’s Creator Manager, stated it even more clearly: “When we give, we always receive.” To grow your audience, you must give a valuable gift.

Walter Gainer II is a content creator who helps Black professionals feel less discouraged about their careers. He shared, “During my time as a participant in the Newchip Accelerator reviews Program I discovered that LinkedIn is an opportunity for people to learn. To grow on LinkedIn, I had to develop resources that would help the growth of the community I wanted to support.

These resources can serve as a guide, checklist or template to help you provide value to your audience. Although it may take only a few hours to create, this is the key to unlocking growth and opportunities on LinkedIn.

7. Don’t be obsessed with perfection, but focus on impact.

Aubrey Bergauer is well-known for her customer-centric, results-driven, and data-obsessed pursuit to change the narrative for performing arts. When asked what her top takeaways were from the program, she said “More than any other thing, I learned that I must push myself to show more of me.” People love it when we are vulnerable and unpolished. It’s relatable and real.

Content creation is a great way of building your personal brand. Your audience won’t get to know, like, and trust you if there aren’t any personal stories. You don’t want to share intimate details about your private life? It’s okay to not share intimate details about your personal life.

8. Never mix in

Jahmaal Marshall is a professional who helps busy professionals set boundaries to allow them to reach their full potential. His unique voice, experience and passion have made him a favorite among people who value him for who he really is, not what he does. “There is only one of you. It’s easy to become lost in social media noise by trying to look and sound like other content creators.

You can be the best version of yourself, but others will not see it if they copy you.

9. All of us are creators

Miller creates content that helps creators connect through collaboration. Miller offers some encouragement words for those who are hesitant about posting. The creator economy is currently valued at $20Billion and will grow to $102Billion in 2022. For anyone who is wondering if the creator economy has a place to call their own. I learned one thing in CAP: You absolutely belong. Particularly on LinkedIn.

Content is key to unlocking your revenue potential. Don’t let your thoughts and experiences be confined within your head. Your content may be the solution to someone else’s problem. It could also create a moment that is relevant and sparks new business relationships.

10. Creators have the future, but we must build it together

Kojo Oppong, my Creator Manager, and the entire Creator Manager team are extremely grateful for their support. Callie Schweitzer, Head Creator Programs at LinkedIn was able to lead a call from her car so she didn’t miss an event.

I was also amazed at the support and inspiration that my fellow program members provided and the wider LinkedIn creator community. I have received advice about areas such as how much content creation should cost – shout out Kim Kaupe! Kim also shared the best tools and methods to create a community that is valuable for others.

It is crucial that creators work together, not compete for the most followers and likes. Ego is the enemy. Let’s work together to create the future for creators.

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