Top Best Product Prioritization Frameworks

What is prioritization?

Prioritization is the process of choosing which tasks to undertake first. It is also often used to describe a decision-making method about what you can do, when, and how.

Prioritization as a concept has been around since ancient times. However, it was not until the 20th century that it became a formal and well-defined process. 

Organizations and businesses often use prioritization frameworks to help prioritize tasks.

Many different prioritization frameworks are available today, but the most popular is the Pareto principle. The Pareto principle states that roughly 80% of outputs come from 20% of the information for any given set of inputs.

Prioritization is sorting out the essential things from the less important ones. 

Qualitative and quantitative

Qualitative frameworks focus on feelings, while quantitative frameworks focus on numbers.

Prioritization is a valuable tool for managing work, especially when many tasks need to be done but not enough time to do them.

The core concept of prioritization is to find the most important tasks and focus on them. It can be challenging, especially when working in a large team.

What are the best product prioritization frameworks?

There are many different frameworks that people use for prioritization. The most common one is the Eisenhower Matrix developed by Dwight D. Eisenhower, the President of the United States from 1953 to 1961.

The Eisenhower Matrix consists of two dimensions: 

Urgency and Importance. 

The urgency dimension has four quadrants: 

Immediate represent tasks that have direct consequences if not completed soon enough, long-term effects if not completed soon enough, or never-ending developments if not completed at all.

There are a lot of frameworks that companies use to prioritize their products and services.

The most popular frameworks are the Pareto principle, the ABCDE framework, and the Kano model.

Pareto principle

The Pareto principle identifies which features will have the highest impact on customer satisfaction. The ABCDE framework is used in product development and marketing to prioritize features. The Kano model is also used in marketing to determine how much customers will pay for a product or service.

In today’s hectic and competitive market, product prioritization is an essential activity that all businesses have to do to have the best chance for success.

There are many popular frameworks for product prioritization, but choosing which one is the best is not easy.

Each framework has its pros and cons. The most important thing is to understand which framework will work best for your business and stick with it.

The best product prioritization frameworks help the team prioritize their work efficiently and effectively.

To help teams prioritize their work, teams can use many different frameworks. Below are some of the popular ones:

The Pareto Principle – 80% of the effects come from 20% of the causes (also known as Pareto’s Law)

The Value Stream Mapping 

The value stream mapping is a process map that shows all the steps involved in producing something.

Value stream mapping is a visual representation of the different activities required to complete a given task. It also helps you to identify bottlenecks and process improvements.

Value stream mapping is a technique that helps you visualize your value stream, allowing you to prioritize tasks, identify bottlenecks, and process improvements. 

Value stream mapping is prevalent in manufacturing, construction, and other industries.

You can use the value stream mapping in various ways:

  • For prioritization purposes
  • As an improvement tool for processes

Value stream mapping is a popular prioritization framework that can help you understand the value of your business. 

It enables you to identify where you can create weight and where it is lost.

Teams can use value stream mapping to prioritize a product or service and find the best way to improve it.

The Deming Cycle – A continuous improvement cycle for organizations

In Deming Cycle, we prioritize our tasks based on their importance to the business. You can break down this process into three steps: 

  • Plan
  • Do
  • Check

The Deming cycle is a popular prioritization framework. 

It helps companies figure out their priorities and how to get the most value from their resources.

W. Edwards Deming created the framework in the 1940s. 

Many organizations like Toyota Motor Corporation and Ford Motor Company have been using them for many years.

The Deming cycle is a popular prioritization framework, and it helps organizations and individuals decide what to do next.

The Deming Cycle includes three steps:


The first step in the Deming cycle, this stage is where you set the criteria and begin your prioritization process. 

In this step, you can decide your goals, what you need to do and how you will measure success.


The second step in the Deming cycle, this stage involves creating a plan for how you will achieve your goals. 

You will then take this plan and create a realistic and achievable strategy for your organization or yourself.


The third step in the Deming cycle, this stage entails executing the plan that you created during the planning phase.

* The theory of constraints – 

An idea states that any system will reach its potential when it doesn’t rely on a single limiting factor.

The theory of constraints is a popular prioritization framework that focuses on the limitations and opportunities of an organization. 

It helps them identify the limiting factors in their processes and make changes to improve their performance.

Eliyahu Goldratt first introduced the theory of constraints in 1984. He wrote a book called “The Goal,” which explained how teams could apply it to any business process.

Prioritization frameworks are essential for any business. 

They help companies identify the most critical tasks and focus on them instead of simultaneously everything else.

A constraint is a limitation in what an organization can do or how much it can produce. 

For example, a company may have limited resources such as time, space, and money that they need.

W. Edwards Deming, in the 1980s, developed this theory. 

It has its basis on four principles:

– Focus on what is important

– Improve constantly through experimentation and learning

– Adopt leadership that sets the example for others

– Drive out fear

Why is prioritization important?

When it comes to prioritization, many popular frameworks help people prioritize their tasks. The most common ones are Eisenhower, Parkinson’s, and Kanban.

Prioritization as a concept has been around since ancient times. However, it was not until the 20th century that it became a formal and well-defined process. 

In this framework, you can organize tasks into four quadrants: 

  • Urgent & Important (U&I)
  • Important but Not Urgent (I&N)
  • Not Urgent but Important (N&I)
  • Not Important but Urgent (N&I)

Dwight D. Eisenhower developed the Eisenhower framework to help prioritize military operations during World War II. 

The basis of this prioritization model is on four levels of urgency: Immediate/Top Priority.

Prioritization is allocating resources to different, important tasks to meet a specific goal. 

You can determine the importance of prioritization by the context and goals of an organization.

You can prioritize in many ways, and it can be either quantitative or qualitative. 

Quantitative prioritization involves quantifying the importance of a task. You can then follow this process by determining how much time it should take to complete that task. 

Qualitative prioritization involves understanding what you need to do. 

Once that is done, you can divide it into smaller parts to complete each component efficiently.

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